Kamakura Warabi-Mochi (John Lewis)

This project marks the UK debut of Kamakura, introducing therenowned Japanese dessert brand and its signature warabi-mochi to a prominent locationwithin John Lewis’ flagship Oxford Street store.

Delivered within an accelerated three-week programme, the brief called for a high-impact concept and brand presence capable of standing out within the busy department store environment whilst facilitating a highlyefficient operational layout, with a high-volume service counter operatingacross three sides of the kiosk.

Developed in close collaboration with the John Lewis retailteam, the project successfully navigated the department store’s rigorous designand construction requirements.

Key features:

·       The project was delivered within an accelerated three-week programme, comprising two weeks of technical design and one week onsite. Off-site fabrication and precision-manufactured joinery enabled rapid installation,minimising disruption while maintaining a high standard of build quality andfinish.

·       A defining feature of the scheme is theinstallation of bespoke suspended red lanterns, which act as both a visualbeacon and a key element of Kamakura’s brand expression. Handmade by a Japanesefamily with more than a century of lantern and umbrella-making heritage, the lanterns celebrate traditional craftsmanship while creating a memorable focalpoint within the retail environment.  

·       Our team provided a complete service from concept design through technical delivery and project management, supporting Kamakura’s successful launch into the UK market.  

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