Tsujiri Westfield London (White City)

We were delighted to design and deliver a new kiosk for the esteemed and longstanding Japanese tea brand TSUJIRI, bringing the centuries-old art of matcha to one of London's busiest retail destinations.

Drawing inspiration from traditional Japanese joinery and woodworking techniques, the design employs a restrained palette of natural materials to evoke the feel of a Japanese tea house. The result is a calm and inviting environment that reflects TSUJIRI's heritage.

A key requirement of the Westfield design brief was the inclusion of a prominent brand identity 'totem' within the kiosk. In response, we expanded this brief to develop a totemic structure that wraps around the kiosk's back-of-house areas, creating a clear separation between customer and staff spaces while forming an iconic architectural backdrop. This structure also provides a framework for the display of traditional 'noren' curtains, reinforcing the kiosk's connection to Japanese culture while expressing the brand identity in a distinctive and engaging way.

Working within the complex technical and operational requirements of a major shopping centre, the project successfully navigated the Westfield landlord approval process. To minimise installation time and reduce disruption on site, the kiosk was engineered as a precision 'flat-pack' system, ensuring a high-quality build and refined finish.

Our team provided a complete service from concept design through tender and delivery, overseeing project management throughout to ensure the successful execution of the scheme.