Tsujiri Westfield London (White City)
TSUJIRI continues its confident expansion across London with a striking new kiosk at Westfield Shepherd’s Bush, bringing the ancient art of matcha to one of the capital’s busiest retail destinations. Built on a foundation of deep client trust, this project represents the next chapter in the brand’s growth, translating its disciplined Japanese aesthetic into a high-traffic, open-plan environment without losing its sense of serenity.
Facilitated through a detailed tender process, the project required a sophisticated technical approach to navigate the unique architectural constraints of the centre. A primary challenge was the integration of the kiosk structure with Westfield’s signature fluid ceiling design. The resulting solution is a masterclass in balance, merging TSUJIRI’s clean, linear brand identity with the organic curves of the host architecture. Using a palette of light timbers, stone, and precise joinery, the design creates a distinct "tea house" zone that feels both open and intimate, offering shoppers a moment of calm amidst the retail rush.
Key Features:
- Strategic Expansion: A major new site for TSUJIRI within the high-footfall Westfield Shepherd’s Bush.
- Complex Engineering: Successful negotiation of the "fluid ceiling" design challenge to meet strict centre guidelines.
- Client Partnership: A project built on long-standing trust, assisting the client through a competitive tender process.
- Japanese Minimalism: A clear, rigorous brand aesthetic featuring light woods and clean lines.
- Kiosk Innovation: Transforming a compact footprint into a fully functional, high-output specialist tea bar.
This launch reinforces the firm's expertise in navigating complex retail environments, managing technical procurement and fit-out challenges while fiercely protecting the integrity of the client’s brand.
